The meaning behind our brand's name - Work In.
At the heart of our brand lies a profound belief in the transformative power of introspection and self-discovery. Work In encapsulate the notion that the most meaningful and enriching journey we can embark upon is the one that leads us inward. In a world often fixated on outward achievements and external validations, we wanted to remind ourselves and others that true fulfillment and contentment are found within. The name Work In represents a commitment to the diligent, sometimes challenging, yet ultimately rewarding process of delving into the depths of our own being, uncovering layers of authenticity and wisdom that lay dormant within us.
In a culture that often glorifies the notion of "working out" to improve appearance and external markers of success, such as material possessions and financial wealth, we advocate for the importance of "working in" to cultivate mental clarity, emotional resilience, and spiritual well-being. While the pursuit of external achievements may offer temporary satisfaction, true fulfillment and lasting happiness stem from nurturing the inner landscape of the soul.
Our brand, Work In, embodies this philosophy by encouraging individuals to prioritize the profound journey of self-discovery and inner growth over the relentless pursuit of external validation and societal expectations. Through our unique yoga mats inspired by Peruvian textiles, we provide a tangible tool for individuals to embark on the transformative journey inward, where the true work of art unfolds.
Thanks for letting us be part of your journey inward <3
Namaste,
Andrea & Mauricio
Founders